DISQUS

zach braiker · 1 year ago

I don't think traditional media's avoidance to adapt social media is about control. Rather, I believe it's their limited experience with social media, the fact that they do not see a clear path to revenue and it take times and investment to make it work effectively. Sales managers are under pressure to generate revenue right now. And program directors must deliver ratings with the same pressure. What is helpful is a simple set of steps that contain both the "what" and "the how," and to connects these steps to both short term and long term revenue. And, most importantly, to phrase it with language they understand, can relate to and take action to achieve.

kevinurie · 1 year ago

Great Comment Zach! I agree with you! They want to make revenue off every source, and they do not see the benefit of reaching out and communicating.

It's the famous ROI of social media conversation. The only way they can see it being effective is if they do it on their site and make money off it that way. Guess that is what I meant by "control".

As usual a commenter communicates my point better than I do.

Thanks for the comment!