DISQUS

Scott Harris · 9 months ago

Great post. This is precisely where we're at at Brooklake. Trying to "sell" the tools available today without taking the time to help others see the value in using them is pointless. Thanks for the reminder to be patient.

kevinurie · 9 months ago

Thanks Scott! Sometimes I need to follow my own advice as well. It's hard to not just take the easy way out, and say implement this tool, and do this.

Problem is you never know what might develop, that your quick instructions did not prepare them for. It could be great and help sell the philosophy or it could be horrible and ruin it forever.

Trevor Rotzien · 9 months ago

Kevin, thanks for making it perfectly clear: "My contention is that social media is a set of tools that should be used to implement a communications philosophy." I know there was some contention on Twitter about tool versus philosophy, but in 140 chars, it's easy to be misunderstood, or have the depth of a briefly expressed idea underestimated.

As a Product Manager, it gets more and more instinctive for me to work back from a customer need or opportunity, and identify the tool in light of a clear understanding of the value that must be delivered.

As you use the word, perhaps philosophy is a strategy that ties together many units of value (reputation, leads, etc), and that strategy can be satisfied by the deliberate and thoughtful use of tools.

kevinurie · 9 months ago

Trevor,

Are you going to get me started on a philosophy/strategy discussion as well? :?)

I had an old co-worker who was big into telling me the differences between the two. Don't know if I particularly care in this instance.

How about this, understand your communication philosophy and use it to developing a strategy that uses the tools to execute your communication goals.

Kevin

seO sErviceS · 6 months ago

One characteristic shared by both social media and industrial media is the capability to ... As industrial media is currently adopting social media tools, ...

web development Rochester · 2 months ago

I couldn't agree more, social media isn't a tool where in we just put it there and works for itself, social media is about interaction, it is how we face other people in order to achieve their trust and also build our reputation..

Salar · 2 months ago

Nice analogy about the F1 car.

Thanks,

SS