DISQUS

Brian Crouch · 10 months ago

Luckily for them, the humor in the ad works. JITB has pretty consistently funny spots, and anyone familiar with the campaign might be curious enough to check it out. The ubiquity of handheld access to the web I think is even allowing a core demographic to check it out without much effort.

Don't know if the restaurants have Wifi...
kevinurie · 10 months ago

Brian, I'm just happy you commented again. It has been too long.

I personally love Jack, he got me to come back to Jack in The Box after a ecoli outbreak. He is a freaking marketing god!
Brian_Crouch · 9 months ago

Any update on this, post-campaign analysis?

It looks like their changing some things in the nature of the ads.
Kevin Urie · 9 months ago

Brian, you know I don't have the time, skills, or tools to analyze this. I could see Barry, doing an amazing analysis however. That's his deal anyway. I could never compete with that.

If he doesn't want to he can just send me the numbers? I'm fine once I get them, getting the "right" ones is the hard part.

Kevin
mlgreen8753 · 4 months ago

If you are dead set on traditional media I would test it thoroughly as you should any advertising strategy, but my recommendation would be to stick to online advertising using video networks like Adwido and other video ad networks because the results are easier to measure.