http://changeitmarketing.disqus.com/enMon, 22 Dec 2008 18:24:10 -0000http://www.changeitmarketing.com/2008/12/22/lets-look-to-newspapers-for-the-future-of-display-ads/#comment-4579128<p>Good comments Jesse. I see your point on the design cost, and annoyance factor. I think the key is to find that fine line, between annoyance and effective. Something I am sure will be done with some trial and error over the years of testing.</p><p>No matter what publishers say, they need to start working more closely with advertisers. I have heard from at least three sites in the last month that have a lot of traffic, but have very little revenue. They are tired of dealing with networks and Google for revenue, becuase there is little of it. These three called myself, or my agency for help, and that's not even what we do.</p><p>If they could take some time and work with their ad partners I think it would be better for everyone. TV, Radio, and Newspapers have great relationships with agencies and constantly work together. I do not see why online publishers can't do the same. Obviously by doing this we as advertisers are going to need to put more time is as well in design.</p><p>Hopefully their will be standards to all of this, to make it easier to implement. We just need to make sure they are not the limited ones like we have today. <br></p>kevinurieMon, 22 Dec 2008 18:24:10 -0000