http://changeitmarketing.disqus.com/enThu, 13 Nov 2008 11:40:48 -0000http://www.changeitmarketing.com/2008/11/12/empty-your-cup-of-knowledge/#comment-3954614<p>Good points Tim. You are right experience is key, I should have explained myself better. I should have said the best knowledge comes from your experiences in relationships.</p><p>As usual you put it into words better than I do. Maybe that is why you are the Creative Director and write the copy, and I do not.</p>kevinurieThu, 13 Nov 2008 11:40:48 -0000http://www.changeitmarketing.com/2008/11/12/empty-your-cup-of-knowledge/#comment-3954613<p>I'd only challenge the part about "true knowledge comes from relationships". and amend that say that it comes from "experience".<br>Relationships are what allow you to be experts. By demonstrating that you know what you are doing, you establish a pattern between you and the client. This allows you to provide them with expertise. <br>Now, back at the farm, when you have an agency of experience to tap into, there is a ton of knowledge to be gained. You're all on the same team, there is no competition (or shouldn't be) other than to challenge each other to perform their best. But that's done in a trusting way. You have to believe people are good at what they do or, frankly, fire them and bring in someone who CAN do the job. I need to know you're doing absolute best of what your part of this advertising machine is, so i can focus on mine. <br>True knowledge comes as a result of wanting to learn, being an open sponge, taking it all in and observing. Every day, we, as an agency, are surrounded by lessons. Some learn, others ignore, the sun goes down and we start all over the next day. Those who learn are looking for the next lesson. Those who ignore have the opportunity to learn again.<br>And the beat goes on......</p>TIm HunterThu, 13 Nov 2008 07:29:47 -0000